National Chain Convenience Store Intelligent Upgrade Project
Client
A national chain convenience store brand
Location
Throughout China
Year
2023
Overview
Provided intelligent terminal equipment for over 3,000 stores, achieving digital operational management and increasing customer conversion rate by 25%
Challenges
The client owned more than 3,000 stores across the country and faced pressure to transform traditional retail operations into digital ones. Key challenges included decentralized store management, outdated marketing content updates, lack of customer flow data analysis, and inefficient product management.
Our Solution
Aoyu Intelligent Technology provided a comprehensive solution including M200 multimedia playback hosts and self-service terminal equipment. Digital signage systems were deployed in each store, with content centrally managed and remotely updated through a cloud platform. Customer flow analysis systems were installed to collect and analyze customer behavior data. Self-service terminals were deployed to provide product inquiries, membership management, and other functions. Simultaneously, a unified store management platform was developed to achieve integrated management of products, marketing, and membership.
Results & Benefits
- Increased customer conversion rate by 25%
- Reduced marketing content update time by 90%
- Improved membership registration rate by 40%
- Decreased operational costs by 15%
Products Used


Customer Testimonial
Aoyu Intelligent Technology's solution helped us achieve digital transformation of our stores, significantly improving operational efficiency and customer experience. Their remote content management system, in particular, allows us to respond quickly to market changes and update marketing content in a timely manner.
IT Director
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