Case Studies

Case Studies

Successful application examples and case analysis

Retail

National Chain Convenience Store Intelligent Upgrade Project

Client

A national chain convenience store brand

Location

Throughout China

Year

2023

National Chain Convenience Store Intelligent Upgrade Project

Overview

Provided intelligent terminal equipment for over 3,000 stores, achieving digital operational management and increasing customer conversion rate by 25%

Challenges

The client owned more than 3,000 stores across the country and faced pressure to transform traditional retail operations into digital ones. Key challenges included decentralized store management, outdated marketing content updates, lack of customer flow data analysis, and inefficient product management.

Our Solution

Aoyu Intelligent Technology provided a comprehensive solution including M200 multimedia playback hosts and self-service terminal equipment. Digital signage systems were deployed in each store, with content centrally managed and remotely updated through a cloud platform. Customer flow analysis systems were installed to collect and analyze customer behavior data. Self-service terminals were deployed to provide product inquiries, membership management, and other functions. Simultaneously, a unified store management platform was developed to achieve integrated management of products, marketing, and membership.

Results & Benefits

  • Increased customer conversion rate by 25%
  • Reduced marketing content update time by 90%
  • Improved membership registration rate by 40%
  • Decreased operational costs by 15%

Products Used

M200

M200

multimedia_player

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STC-3566

STC-3566

ultra_thin_compact

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Customer Testimonial

Aoyu Intelligent Technology's solution helped us achieve digital transformation of our stores, significantly improving operational efficiency and customer experience. Their remote content management system, in particular, allows us to respond quickly to market changes and update marketing content in a timely manner.

IT Director

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